Pioneering new market sectors can either be fabulously lucrative or end in ignominious failure. Andy Enright wonders where BMWs innovative X6 will end up.
Sometimes you have to wonder. I have a suspicion that senior executives at car manufacturers must occasionally write the names of types of cars on pieces of paper, fold em up, pop them in a hat and draw pairs out at random. Its possibly the only excuse for the Renault Avantime (coupe/people carrier), the Fiat Sedici (supermini/4x4) or the Citroën C3 Pluriel (convertible/you tell me).
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